Since the Reels itself still has some limited in-app editing tools, you need to leverage some tools 'outside' the app to ensure that your Reels will be appealing and engaging for users. It means creating mediocre, bland, or lackluster videos will more than likely put you to waste. That being said, more and more users and businesses are jumping into the Reels bandwagon, as a new growth hacking tactic, making it harder for you to create one that stands out and grab viewer's attention in the feed. Since it makes the content much easier and quicker to consume, businesses use Instagram Reels to amp up their Instagram marketing game, boost engagement, strengthen brand awareness, book more appointments, and even increase the potential to go viral on the platform. Just like TikTok, this feature allows users to upload and watch bite-sized video clips (e.g., social videos, tutorial videos, even dance videos), whether it's for entertaining or educational purposes. Instagram Reels has now become one of the hottest types of posts in the leading visual platform.

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